create the foundation for your decisions with
Rock Solid Insights
create the foundation for your decisions with
About Keystone Qualitative Research
Build a foundation with insights.
Build a foundation with insights.
Build a foundation with insights.
Identifying clear and meaningful customer insights serves as the keystone of informed decision-making.
From understanding architects to exploring Gen Z (and practically all points in between), Keystone Qualitative Research digs deeply to uncover your customers’ motivations and lay the foundation for your marketing efforts.
Understand your market.
Build a foundation with insights.
Build a foundation with insights.
Keystone has extensive experience conducting qualitative research studies across a wide variety of industries, including:
- Home/Property/DIY
- Construction Trades
- Consumer Packaged Goods
- Pet Care
- Consumer Healthcare
- Fitness/Wellness
- Energy/Environmental
- Telecommunication
- Retail
Take advantage of expertise.
Build a foundation with insights.
Take advantage of expertise.
We bring years of superior moderating and interviewing expertise to bring focus to a wide variety of areas, including:
- White-space exploration
- Category assessment/unmet needs
- New product development/concept evaluation
- Journey mapping
- Communication materials evaluation
- Segmentation illumination
- Package design evaluation
Meet the Moderator
SARAH CONDER
Highly experienced in designing, moderating, and interpreting qualitative marketing research studies, Sarah has moderated over 1,400 in-person and online focus groups, in-depth interviews and triads, as well as online bulletin boards and on-site/contextual-based interviews since 2004.
Prior to devoting herself to qualitative research, Sarah gained notable experience in new product development with the 3M Company and marketing research management at Andersen Windows. It’s this experience that gives her a distinctive viewpoint on the challenges her clients encounter, and she keeps that in mind when developing research strategies, reports, and recommendations.
Sarah holds a Bachelor of Science degree in Business and an MBA from the University of Minnesota’s Carlson School of Management. She has also received intensive training in the theory and practice of the fundamental and advanced techniques of focus group moderating from the RIVA Training Institute.
Sarah is an avid DIY'er, runner, and a fitness and outdoor enthusiast. She adores animals and has a bumper sticker that says, "Tell your dog I said hi!"
